I was tasked with branding a not-for-profit organisation, Plant Rescue Ku-ring-gai. The brand needed to be simple, memorable and personal, with a local focus and the possibility for nation-wide expansion
The brandmark represents the beating heart at the core of the brand. Combining graphics of a leaf, tree, spade and heart through simple linework, this concept forms a clean and memorable brandmark. A pared-back colour palette and simple rounded typography is combined with photography for a sophisticated style. Designed as a freelance project in 2021.