In 2020, a friend and I launched Not A Pony — we deal in serious whimsy, for times when the stakes are high and the need for a smile is real. Your go-to for curated care packs when you can’t find the words, Not A Pony encourages women to support each other while shining a light on difficult topics with a sensitive and hopeful approach. Our brand needed to be playful and irreverent but still sophisticated and elegant.
As co-founder and head creative of Not A Pony, I designed all touch points across the brand including logo, packaging, stationary, brand documents, website, social media posts, while I also photographed and retouched all our products. All copy was written by myself and my co-founder, Dana.